Hipset is a music discovery site launching today from Y Combinator’s Tracks.by that makes sure you never miss the hot new songs, videos, and other content from the artists you Like on Facebook — updates which the social network might not show in your feed.
If launched on its own, Hipset would just be a fun site for listeners. But while disarmingly simple, it’s the culmination of Tracks.by’s year-long master plan to shake up the music marketing industry. Here’s how Hipset is going to rock you.
Editor’s note: Apoorva Mehta is the founder of YC-backed Instacart, a startup that’s taking on 1-hour grocery delivery. He previously worked on supply chain infrastructure at Amazon.com.
Getting into Y-Combinator is hard enough; but getting in two months late and as a single founder is almost impossible. This is how I hacked my way in.
It was June, and I decided to apply to Y-Combinator. I always wanted to go through the intense program, and I knew that getting in would dramatically improve the chances that Instacart would succeed. But there was a problem: I missed the application deadline. By over two months.
The Gillmor Gang — Keith Teare, Robert Scoble, Kevin Marks, John Taschek, and Steve Gillmor — huffed and puffed but could not blow Twitter’s house down. The social startup is betting we’ll still keep tweeting no matter how gated the community becomes, and with Facebook only worth some 40 billion, Jack and Dick may be right. Besides, push notifications make the clients irrelevant anyway.
Three weeks in, @scobleizer has given away his Nexus 7, with @kteare the only holdout. I can’t believe how much time I’ve switched over to the pocket tablet, but soon enough we’ll learn Apple’s response with iPhone the next. With our director on vacation I’ll have to watch the show to catch the rest of the conversation, as I found it impossible to talk and switch at the same time. And thanks, NBC, for pushing The Who out of prime time. Meet the new boss…keep looking »